Services Identity & branding
Visual identity & branding
Elax Studio is a communication agency specialising in branding that designs complete visual identities, logo included, for companies, SMEs and freelancers in Belgium, Luxembourg and France: a clear positioning first, then a logo, brand guidelines and applications built to last.
A visual identity is not a logo placed on a background. It is a system: a tone, a palette, typefaces and rules that make you recognisable on a business card as on a screen, without anyone having to read your name.
What's included
- Positioning workshop: audience, promise, tone, point of difference
- Primary logo, variants and monochrome version
- Colour palette and typographic system
- Brand guidelines with usage rules and dos and don'ts
- Core applications: stationery, email signature, social media templates
- Source files in every useful format and a handover guide
The process, in four steps
- 01
Framing
A workshop to set out your positioning, your audience and what sets you apart. Nothing is drawn until this is clear.
- 02
Exploration
Two to three creative directions built specifically for you, presented with their reasoning, not just their look.
- 03
Development
The chosen direction is refined, tested on real materials and developed into its variants.
- 04
Delivery
Brand guidelines, source files, templates and a handover session so your team knows how to use them.
Frequently asked questions
How long does it take to create a visual identity?
Allow four to eight weeks, depending on the scope of the project and how quickly you send feedback. The schedule is set during framing and every stage has a sign-off date.
We already have a logo. Can you evolve it rather than start from scratch?
Yes. A redesign starts with an audit of what already exists: what works is kept, what holds you back is reworked. It is often the best option for a company its clients already know.
What affects the price of a visual identity?
Three things: the number of creative directions explored, the range of applications delivered (stationery, templates, signage, packaging) and the number of media to document in the guidelines. A logo on its own and a complete identity are not the same project. The quote details these three items so you can decide.
Let's talk about your project.
Reply within 48 hours, no-obligation quote. Contact us →